![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh8VMnPFUF3Vi33vdZP6d8sUJ6JfhkuBMK8qK3Fs_0FX9Yrc_pj_IUi6xtYQzt_2VV2QRhZkz2qwA6i-BkmyyWF1r7-_RpWjK1NGsAbZTaL5QGnF5qkJkLSQQndkTdq6CODr-soqmtO8_8r/s320/More+Bullmore.jpg)
A very bold and brash looking book.
The look certainly fits the content. Bullmore argues that fame is of value for brands, without giving a precise explanation. The best explanation I can come up with from ‘More Bull More’, is that being famous beyond the target group allows a brand to become social currency everyone can relate to and that everyone understands.
“Being around, being well known, being salient, being contemporary – in any market – are vital preconditions for sustained competitive success.”
Moreover Bullmore gives the best explanation why just boasting about a brand is not enough:
“And since my informant (...) has been relentlessly laudatory about Giles, my only available contribution is one of challenge and rejection.”
No comments:
Post a Comment