Saturday, 14 August 2010

Advertising Works 15 - Laurence Green

Another one. Very interesting fort wo case studies: Felix, because it shows that it sometimes pays off to sticking to an old camapign and not trying to disrupt the marketand for the foreword by Laurence Green, where he shows that creativity doesn’t have to be in the advertising but often is in the product innovation, or in general more upstream on the client side.

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