Sunday, 28 November 2010
Adland - A global History of Advertising - Mark Tungate
Promising title but the book was not that exciting. The history of England and the USA are very interesting, whereas it seems that the other countries either do not have that much of an exciting history, or the author did not care that much (I can speak for Germany only, where the former seems to be the case). Anyways, here are a couple of nice quotes nevertheless:
“Leo (Burnett) told staff he wanted his name to be removed ‘when you spend more time trying to make money and less time making advertising – our type of advertising” (Tungate, 2007, p.75).
BMP’s Webster had a special approach of creating iconic characters for his campaigns instead of using celebrities: “but if you create you’re your own characters, as we did, people associate them with the product” (Tungate, 2007, p.92).
Maurice Levy: “If they think I’m the best person to run this agency, I’m at the wrong agency.” (Tungate, 2007, p.123).
“One thing is certain: advertising is not going away. As long as somebody has something to sell, adland will always have a place on the map.” (Tungate, 2007, p.268).