I can give
you some quotes, but that doesn’t do justice to this beautiful book. Here are
they nevertheless:
Have a
hero, then kill them: „Because if you don’t have a hero, it means you don’t
care enough about what you do to have looked for who does it best.“ Nils
Leonhard.
Mark
Denton: „I think NO is a very inspiring word. That’s because because it’s a
proven fact that 93.5% of people who say „NO“ really mean „I can’t quite
imagine what YES would be like so can you show me, I’m sure I’d like it“ ... or
words to that effect. And even if that small percentage who say NO really mean
it, that shouldn’t stop you from doing it anyway.“
Nick
Gill: „ But in my youth I soon realised that for all my talent I was never
going to be an artist. IT wasn’t that I wasn’t good enough. I just wasn’t made
that way. Because someone had tuned my brain to solving problems.“
There’s
nothing a CD likes more than a team saying, ‚You know that idea you approved?
We think we’ve come up with something better.
But youthful
thinking isn’t just a privilege of the young. (...) It’s what John Bartle describes as
‚Immaturing with age.’
The more
you listen and respect people, the more they’ll let you be a stubborn git.
Flo
Heiss:
Sharing
is part of my life. Or has become it. Depends which way you look at it. I love
it. But it has a tendency to take over. I have caught myself looking for
shareable moments. It’s a dangerous game.
Dave Dye:
„the
public are smart, they know ads are trying to sell them something, they know
the game, so we need to treat them like adults. Be self deprecating, joke about
the product or the ad itself of all – entertain with our interruptions.“
Ed Morris
in conversation with John Hegarty
JH: it
disappoints me enormously that the wealthiest people in our industry are accountants,
they are not creative people yet this is an industry born out of creativity,
you know the wealthiest people in the music industry are the musicians. (...) I
think that’s because creative people have not taken responsibility for what
this industry is about; great ideas and if you’re not at the top oft he company
you will not direct the company.
EM:
Actually you could describe worry as the opposite of responsibility really
because responsibility is doing something about it.
JH:
Reducing, reducing, reducing is ultimately our great skill. The power of
reduction is the wonderful, wonderful thing that advertising does, creative
thinking in advertising and it’s often undermined. People often say ‚oh well
that’s very simple’. It’s the hardest thing to do in the World you can do. It’s
that great line I love saying tot he writers ‚Write less, say more.’
EM:
Somerset Maugham. He said’You can tell what God thinks of money, you’ve just
got to look at the people he gives it to.’
Graham
Fink:
„Great
creative people can train their minds to let all that wash over them and stick
tot he fun part. Paul Arden was one such person. He’d carefully listen to
everything and then just ignore it. He would then come up with something so
surprising that it blew the cacophony of irrelevance away.“
Dave
Trott:
D&AD’s
orginal maxim: STIMULATION NOT CONGRATULATION. (...) Martin Boase ‚(...) Awards
are just like the froth on top of a pint of beer. They’re enjoyable and they
make it nicer, but they’re not your beer. It’s the same with awards. They’re
very nice, but they’re not what we actually do.“
They say
a camel is a horse designed by a comittee.
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