Thursday, 31 March 2011

Inventing Desire – Inside Chiat/Day

“Lee Clow liked to say that any advertisement was a piece of communication. It was not an omnipotent, hypnotic force that somehow overpowered the populace. Its success depended on what was an oddly intimate converdation, given the public arena, between business and the consumer.” (Stabiner, 1993, p.81).

“He (Clow) just didn’t believe Chiat/Day could put money first and hop to make more. Profits followed great work. The reverse wasn’t necessarily true.” (Stabiner, 1993, p.127).

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